Underwritten
The marketSalon or personal-care business2,042 listings · refreshed 9 october 2026

What a salon or personal-care business costs in 2026.

Of the 2,042 salon or personal-care business listings asking €300k or less in our corpus, half ask less than €120k. The typical listing reports €203k of revenue and €61k of seller earnings, and prices at 1.8x the seller's SDE (536 listings on that basis). 7% are franchises; almost none are run from home. Florida, New York and California carry the most listings.

Listings2,042asking €300k or less, US
Median asking price€120khalf ask less, half ask more
Median revenue€203kthe seller's figure, as listed
Median seller earnings€61kSDE or EBITDA, as the seller states it
Asking ÷ SDE1.8x536 listings state SDE
Asking ÷ EBITDA1.9x967 listings state EBITDA
Asking ÷ revenue0.6x1,947 listings state revenue
Franchises7%share of the listings
Run from home0%share of the listings

Based on asking prices, not completed transaction values. Medians over the listings in our corpus; euro at the week's rate; a multiple is quoted only over 20 or more listings on one earnings basis.

Where they are listed

The states with the most listings.

  1. FLFlorida391
  2. NYNew York251
  3. CACalifornia235
  4. TXTexas219
  5. NJNew Jersey159
Underwritten · 3

What the desk underwrote in this trade.

The cover of each file: descriptor and metro, the four figures from the listing, hours with a manager, and the verdict. The seller's figure is labeled as the seller's; the name, the address and the conditions are in the member file.

How to read it

Asking prices, one basis at a time.

Asking prices, not sales. Every figure here is what a seller asked, read from the brokers' public listings; none is a completed transaction value. A listing asked last month is still evidence of what sellers ask, so the corpus keeps it.

One basis at a time. A multiple is the asking price divided by the seller's own stated earnings, on one basis only: a median over listings stating SDE is never mixed with a median over listings stating EBITDA, and a revenue multiple is a different figure again. One large source files the same cash-flow figure under EBITDA, so its EBITDA pool reads close to an SDE pool; the label is the seller's, and the two medians stay apart.

Thin sets are not quoted. Below 20 listings on a basis the multiple is withheld and the page says so; a median of four asks is an anecdote. The corpus holds 30,369 classified US listings asking €300k or less, refreshed with every edition.

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