Family hair salon
St Louis, MO · name withheld in the free edition Why no names?
Contents
1What you're buying
A family salon claiming a 36% margin.
$125,795 of stated earnings on $353,700 of revenue, asking $100,000 - 0.79x the claim, the cheapest-looking multiple on this board.
Our rebuild says the margin isn't there.
Stylist pay, rent and product at this volume consume the claim entirely: -$11,295 on our view, before anyone is paid to manage.
One missing fact could explain everything.
Employees or booth renters? The listing never says - and the answer changes what the revenue figure even means.
2Two ways to own it
The manager seat prices at $81,939 - but on our rebuild there are no earnings for it to manage. The pair is printed on the claim basis only, labelled as the claim.
Both ranges are our estimate, not the seller's figure. Each starts at its careful end.
3What the listing doesn't tell you
Whether the stylists are employees or tenants.
The single fact that decides if the claimed margin is possible - absent.
Whose book the revenue is.
In booth-rental salons the 'revenue' is the stylists' gross, not the owner's - the listing doesn't distinguish.
Two of 6 findings. The rest are in the full file.
4The price and the verdict
0.8x the seller's SDE; the middle of similar listings is 1.4x.
Based on asking prices, not completed sales.
+In the full file
Premium opens these for every deal in this edition and the four before it.
Each one written out, with what would close it before an offer.
What we like and what worries us, then the business, the earnings, the price, the risks and what to do this week.
Resolved by the desk to a name and an address; the original listing and the broker are in the member file. Why no names?
Written from the conditions and the open checks, in the order we would ask them.
What no document we found decides, and the document that would.
Five-year projections per basis with the downside, the scenario workbook, and every check with its evidence.
The name, why the desk would not offer, and the questions for the broker.
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1,000 listings screened, 5 published · Edition No. 7, 12 August 2026. We have no stake in whether any deal closes.