Underwritten
Edition No. 7 · No. 04 of 5 · Free edition

Pizzeria

New York · name withheld in the free edition Why no names?

PROCEED WITH CONDITIONSProceed, with two conditions.Cheaper than 88% of 25 similar businesses.
Asking price$165kas listed
Revenue$500kas listed
SDE$150kas listed, a 30% margin
If a manager runs it$8kto$31kour rebuild, about 5 hrs a week
Hours with a manager~5 hrsa week, our estimate
Price over SDE1.1xsimilar listings: 1.5x
Contents

1What you're buying

  1. A Broadway slice shop priced below its own comp set.

    $165,000 against a claimed $150,000 of annual earnings - 1.1x, where close comparables run a 1.5x median.

  2. The name is the plot twist.

    'the company' is the signature of a world-famous Naples pizzeria now expanding in the US - whether this shop can keep wearing it is an open question, and it may explain the discount.

  3. The smallest ticket on the board.

    About $39,107 of modelled total cash in - the entire risk budget is a few months of the claimed earnings.

2Two ways to own it

If you run it
$90kto$113k
~45 hrs / week · your own week, our estimate
Someone else runs it
$8kto$31k
~5 hrs / week · after paying a $82k manager
Straddles the question: at the conservative end the business does not pay a manager.

The manager case prices the owner's replacement at $81,939 - a general manager and a pizza maker, because the owner's seat in a slice shop is usually both.

Both ranges are our estimate, not the seller's figure. Each starts at its careful end.

3What the listing doesn't tell you

  1. The shop has a name - and the name has a problem.

    We resolved the unit AND flagged the passing-off exposure the listing never mentions.

  2. The margin would be exceptional.

    A 30% pizzeria margin beats the trade's structure by a wide band; our rebuild reproduces 22%.

Two of 6 findings. The rest are in the full file.

4The price and the verdict

1.1x the seller's SDE; the middle of similar listings is 1.5x.

Based on asking prices, not completed sales.

PROCEED WITH CONDITIONS2 conditions before an offer

+In the full file

Premium opens these for every deal in this edition and the four before it.

The 2 conditions before an offerPremium

Each one written out, with what would close it before an offer.

The desk's notePremium

What we like and what worries us, then the business, the earnings, the price, the risks and what to do this week.

The name and the listingPremium

Resolved by the desk to a name and an address; the original listing and the broker are in the member file. Why no names?

Questions for the brokerPremium

Written from the conditions and the open checks, in the order we would ask them.

What we could not establishPremium

What no document we found decides, and the document that would.

The model and the research trailPro

Five-year projections per basis with the downside, the scenario workbook, and every check with its evidence.

The full file

The name, the two conditions, and the questions for the broker.

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1,000 listings screened, 5 published · Edition No. 7, 12 August 2026. We have no stake in whether any deal closes.

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