Underwritten
Edition No. 8  ·  No. 01 of 5  ·  Pinellas County, FL

Personal training studio

12 hrs / week
Work hours, with a manager
$279k
Asking price
$492k
Revenue, as listed
$110k - 22%
EBITDA, as listed
PROCEED WITH CONDITIONS 1 condition before an offercheaper than 56% of 25 similar businesses
Personal training studio$279k
The name, the conditions and the broker questions are in the file.Get the file
01 · What you're buying

Three facts.

01
The owner's seat costs the buyer nothing - on paper.The listing says the people who run the day-to-day are already paid for, so the model buys nobody new. If that is wrong, a market-rate hire eats most of the stated EBITDA.
02
Established 2012; three full-time and two part-time staff, plus a contractor.The owner is at 10-15 hours a week, says the listing; the latest public record still shows the founder as owner-operator.
03
25-minute coached sessions by appointment, on a trademarked method of its own.120+ members on monthly autopay produce $491,700 of revenue a year in Pinellas County, FL - about 97% of it recurring, says the seller.
02 · The signature

Two ways to own it.

If you run it
$118kto$157k
~12 hrs / week · your own week, our estimate
Someone else runs it
$118kto$157k
~12 hrs / week · no manager cost on our build

Both lines are the same because the seat is carried at $0: the listing says a full-time manager and a team already run the studio on the owner's 10-15 hours. Price a manager in diligence before you believe the second line.

Ranges are our reconstruction of the numbers, on our normalized view of earnings, not the seller's figure. Each band starts at its conservative end.

03 · What the listing doesn't tell you

Two of 6 findings.

The profit depends where you read it.One marketplace lists $110,300 of EBITDA on $491,700 of revenue; a second lists $153,987 of cash flow on $544,392. Nobody explains the gap.
The manager it describes could not be corroborated.The listing sells a full-time manager and a 10-15 hour owner week; the latest public record still shows the founder as owner-operator and the face of the method.

+4 more in the full file

04 · The price and the verdict

Cheaper than 56% of 25 similar businesses.

2.5x the seller's EBITDA; the peer median is 2.7x. Based on asking prices, not completed sales.

PROCEED WITH CONDITIONS1 condition before an offer
The file · locked sections
The 1 condition before an offerPremium

Each one written out, with what would soften or close it before an offer.

The plain-English filePremium

28 questions answered in plain words, from “What does the business actually do?” to “What to do next”.

The name and the listingPremium

Resolved by the desk to a name and an address; the original listing and the broker are in the member file. Why no names?

Questions for the brokerPremium

Written from the conditions and the open checks, in the order we would ask them.

What we could not establishPremium

30 things no document we found decides, each with the document that would.

The model and the trailPro

Five-year projections per basis, the downside case, debt cover year by year, and the scenario workbook; the trail: 41 checks for this trade, each with its evidence and status.

The file

The name, the condition, the questions for the broker.

Premium is €24.99 a month and opens every file in this edition and the four before it. Cancel any time.

Not ready for the file?

Get next Saturday's five covers by email. Same numbers, same verdicts, no names.

One email a week. The covers only. Unsubscribe in one click.

1,000 listings screened · 7 researched to the end · 5 published · Edition No. 8, 10 October 2026. We have no stake in whether this deal closes.

The file€24.99 / monthGet the file